Today I am happy to welcome Heidi Kreider, a fellow member of the launch team for Michael Hyatt’s latest book. We are all very excited about the book, and several of us decided to exchange posts on the subject.
Are you a writer? A musician? An artist? A blogger? Do you have your own business? Website? Ministry? Are you looking for ways to promote what you have? Are you wondering where to start?
Released this week, Michael Hyatt has written the new standard of marketing and renamed it platform building. As he says…
“It is about having something of value to others and finding the most powerful way of getting that message to others who can benefit from it. If you are an aspiring (or already successful) author, artist, musician, public speaker, salesperson, candidate for public office— anyone who has something to say or sell— I want to help you take the stage and get noticed beyond your wildest imagination.”
If you provide the nuts and bolts, and the man-power, Michael Hyatt will provide the planks you need to build your platform. In an honest and engaging manner, Michael teaches these profound truths in an easy to implement manner….
Plank 1: Start With Wow
“Push… yourself to deliver great products that you are delighted— yes, delighted!— to offer. If you don’t, then your attempt to build a platform is doomed to failure.”
Plank 2: Prepare to Launch
“Take responsibility for your own success and invite others to join you in the endeavor.”
Plank 3: Build Your Home Base
“Your home base is the heart of your platform, and getting it right the first time will set you up for success.”
Plank 4: Expand Your Reach
“Marketing is no longer about shouting in a crowded marketplace; it is about participating in a dialogue with fellow travelers. Marketing is no longer about generating transactions; it is about building relationships. Marketing is no longer about exploiting a market for your own benefit; it is about serving those who s hare your passion— for your mutual benefit.”
Plank 5: Engage Your Tribe
“The time to build an audience is before you need it. You need people for whom you add value, a small army of followers, if you will, who can help you when you need it. This is why every CEO, brand manager, and department leader should create a blog, maintain a Facebook page, and get active on Twitter. There’s no less-expensive way to create brand equity than by using these simple tools.”
Is it worth purchasing a hard copy? ABSOLUTELY! I purchased mine. After highlighting my Kindle copy all over the place, I realized this is one of those books I will carry around, dog-ear, highlight, and refer back to time and time again. I will not attempt to build my own platform without it.So… the question now becomes… what will you do? Will you pick up a hammer and start building your own platform or are you too overwhelmed at that prospect? Don’t give up before you even get started. Listen to Michael’s final words…
“what would having a platform like I have discussed in this book make possible for your business, your cause, or your campaign? What would it make possible for you? All you have to do is take the first step. You’ll figure out the rest.”
Make your first step buying Platform: Get Noticed in a Noisy World, by Michael Hyatt this week. It’s the best first step toward building a platform beyond your wildest imagination that you could take.
I received this book free from the author along with a request to post a review. I was not required to write a positive review. The opinions I have expressed are my own. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255 <http://www.access.gpo.gov/nara/cfr/waisidx_03/16cfr255_03.html> : “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
Thank you, Heidi for sharing your impressions of a book that will soon be recognized as an essential guide to twenty-first century leaders and entrepreneurs. My readers can find my comments on the book today at www.heidikreider.com, where you will also enjoy her blog “Living on Purpose.”